Loyola Business in Europe 2018
London, United Kingdom; Prague, Czech Republic; Stockholm, Sweden (Outgoing Program)
Loyola Business in Europe Program 2018
Students have the opportunity to visit some of the most famous sites in Europe (e.g., Westminster Abbey in London) while learning about the development of the European economy and its laws and how business practices have changed with the advent of the European Union and with the fall of Communism in Eastern Europe. Additionally, students will learn how European business practices differ from those of the United States. They will also be introduced to how government and business interrelate in Europe.
Students will interact with guest speakers from Europe’s private and public sectors, visit international institutions and make company visits to both European corporations and U.S. companies doing business in Europe.
The program will begin in London, the capital of the United Kingdom and is one of the world's largest entertainment, media, arts, cultural and financial centers. More than 100 of Europe's largest 500 companies are headquartered in London. Europe's busiest shopping area is Oxford Street, a shopping street nearly one mile long. London is home to many museums, galleries, and other institutions, including the one-of-a-kind British Museum. The students then proceed to Stockholm, the cultural, media, political and economic center of Sweden. The Stockholm region alone accounts for over a third of the country's GDP. Stockholm is an important global city and is the main center for corporate headquarters in the Nordic region. The final stop for the program is Prague in the Czech Republic. Since the fall of Communism, Prague has become one of Europe's (and the world's) most popular tourist destinations. The extensive historic center of Prague has been included in the UNESCO list of World Heritage Sites. Prague Castle is thought to be the largest ancient castle in the world. Nicknames for Prague include "the mother of cities", "city of a hundred spires" and "the golden city."
A maximum of 25 participants is expected for the summer program. The program will consist of pre-trip classes occurring in the Spring Semester of 2018 and, while in Europe, on-site lectures, keynote speeches, company visits, government agency visits, and cultural visits. MBA students will have an extra project.
MKT-B493 Brand Strategy for Everybody, Prof. Catherine Lenihan. This course is designed to be the foundation for integrating marketing into any business idea; it is built around six pillars: principles, purpose, people, personal, perception and product. There are no prerequisites for this course.
LGST-B310 Law for International Business, Prof. Christopher Screen. This course discusses basic legal principles of engaging in business transactions subject to the law of foreign jurisdictions, as well as the processes and rules that apply to the solutions of international business problems. There are no prerequisites for this course.
The program costs $4500. This amount includes tuition and fees (six credit hours), accommodations in London, Stockholm and Prague, intercity travel, class-related company and cultural visits and insurance. This cost does not include airfare to and from Europe, meals (other than daily breakfast, which is provided at some hotels) and personal expenditures. A non-refundable deposit of $200 is due February 15, 2018 and should be turned in with the application form. The balance is due March 3, 2018. There is a late fee of $150 both for the deposit and for the balance. A university study abroad fee of $300 will be assessed through the Student Finance Office. The program is subject to cancellation in the event of natural disaster, destabilization of the political atmosphere, or insufficient enrollment. In the event of cancellation, all monies will be refunded. Students should not purchase airfare until they are informed (about March 6, 2018) that there is sufficient enrollment for the course.
Passports and Visas
In order to attend the program, students must have a valid, up-to-date passport. Holders of U.S. passports do not require visas. Students traveling on non-U.S. passports should check the visa requirements.
Loyola's general academic policies apply to study abroad programs. Because of the time frame, students must attend all classes and trips and complete all assignments in order to fulfill the requirements for the courses. A make-up assignment will be given in the instance of an unavoidable absence. Students must check with their academic departments to determine that the credits and/or grades will be accepted toward graduation requirements. Both courses will be graded. Grades will be submitted to the Office of Student Records on August 15, 2018. Any grade of 'I' will be subject to the same deadline as all summer incomplete grades, i.e., it will change to an 'F' in October 2018.Any student currently enrolled and in good standing (GPA of 2.0 or higher) at Loyola may register for the Europe program. Students whose GPA falls below 2.0 at the end of the spring semester will be withdrawn from the program with no refund. In the past, as many as five students from other U.S. colleges have been welcomed to College of Business summer study abroad programs.
The Center for International Education will be happy to discuss health care concerns related to study abroad. Because of the particular mental and physical challenges that integration into a new culture and learning environment place on an individual, students currently receiving treatment for any chronic illness, are strongly recommended to talk about plans to manage health conditions abroad with a physician, psychologist, or counselor. This program includes activities that may involve using public transportation, negotiating stairs, taking long walks, and attending scheduled classes. If you have any concerns about your ability to perform any of these activities or have special needs or disability-related concerns, contact CIE at firstname.lastname@example.org or phone (504) 864-7550.
Prof. Catherine Lenihan is a graduate of Tulane University’s Freeman School of Business. She teaches classes at Loyola in multiple aspects of marketing, including branding, consumer behavior, and advertising & promotions. She brings to the classroom years of professional experience in Fortune 500 corporations including Chiquita and PepsiBottling Company, local marketing agencies, and higher education workforce development.